Last weekend I had the pleasure of attending the launch party for fashion startup 19th Amendment during Boston Fashion Week. The company seeks to bring emerging fashion designers to the attention of supportive potential customers, skirting the high capital costs that usually come with launching a collection. To learn more, I highly recommend watching this short video.
The evening kicked off at the Liberty Hotel after a series of pop-up flash fashion shows featuring 19th Amendement designs appeared throughout Boston. Models were transported up escalators into the lobby where they did a walk, later traveling up to the second story balconies (where we were situated!) for a fashion show so close that you could practically touch it…actually some hotel guests actually did touch, offering their hands to the models for high fives.
CEO and co-founder Amanda Curtis, who I met through a friend from BC, was fabulous at giving advice to me this summer about the fashion industry. She is passionate about her craft, generous with her time, and has offered sincere kindness to all of my inquiries.
How beautiful did she look? Overall, it was a lovely evening, and a successful launch of a company whose mission is rooted in both an honest love for design and passion for bringing it to others. I was thrilled to be invited to the event.
Special thanks to Amanda for the invitation and Dara for accompanying me!